What is SEO? These three letters stand for Search Engine Optimization and the future of online searches. While these initials may appear complicated, the process behind them can bring a website from ten pages down in a Google search to a top fifty search site. Every time someone does a search on search sites like Google or Bing, they are driving the results of the process. Because visitors often only scroll down a few pages to find the content, it is crucial for businesses to position themselves in the first related search items. This SEO ranking system is a key element in the success of a business with an online presence. Searchers view listings in the top pages as the most relevant to their query. If a company consistently is pages down in related searches, visitors are not reading their content or purchasing services and goods.
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| What is SEO ? |
The marketing tool of Search Engine Optimization (SEO) works with the words and phrases that drive traffic. Search engines “crawl” through the range of content looking for sites with the most matches to the keyword search. If the keywords and content are inserted correctly into the site content and related directories, search engines will push the site to the top of the query. The actual search engine process of deciding what content moves to the top of the list is constantly changing.
While the process of SEO ranking may seem complicated, the actual process can be simplified to search engines driven by keyword text.These robotic search engines crawl through online content to follow content, index links and site content. They then process the information based on site relevance. While keyword density is a necessary aspect of the process, search engines also look for links and Metatags to identify the site’s content. Finally, search engines retrieve the most relevant results and display them in a list format. Each major website has its own process for identifying and displaying search results. A business can create and monitor online content on their own or hire a professional firm. Because the process is ever-changing and needs to be monitored, a professional company can be a great option to increase traffic on a permanent basis. By identifying the company’s need, a professional company can answer the question of “what is SEO?” while raising the ranking of the business’ site.