SEOpedias: Marketing

Showing posts with label Marketing. Show all posts

02/04/2016

Six marketing skills every business needs in 2016

There are six key marketing skills every modern business needs in 2016, and now is the time to ensure your employees possess them.

Marketing is a continually evolving business discipline that requires a very specific set of skills. The continuing rise of digital marketing, along with the growing influence of social media, means 21st century businesses have to stay ahead of the game when it comes to recruitment and employee development.

1. Customer relationship management (CRM) skills

The employees in your organisation need to possess modern CRM skills simply to keep up with the competition. CRM in the 21st century involves a range of very different skills, including programming, database development, networking and the effective use of telecommunications. This element of business is crucial to keeping customers satisfied and loyal, which is why your organisation simply can’t afford to be deficient in the relevant skills.

2. Knowledge of web technologies

A growing number of consumers are turning to online resources in order to find products and services, or to look for recommendations and reviews. Whether your business uses a website, a mobile app or a strong presence on social media, your team needs to possess the necessary skills to use these channels effectively.

The user experience online is a crucial element of marketing. Your products or services need to be accessible, described accurately and portrayed in the best possible light. This requires skills in everything from programming to copy writing.

3. Communication

In many ways, marketing is a synonym for communication. Marketing is all about getting your message across to your target audience in a way that engages and informs. If your employees don’t possess the communication skills needed to portray your services or products in a concise and eloquent way, you will struggle to win the trust of customers.

Communication is a prerequisite for success in marketing, which is why Dale Carnegie Training offers the ‘Effective Communications & Human Relations/Skills for Success’ course. This professional training has the ultimate aim of helping marketing professionals to improve their interpersonal relationships and become more persuasive communicators.

4. The ability to identify the benefits of a product

You might be very proud of how your product is made, or of the processes that allow you to deliver the excellent services you offer. Unfortunately, this counts for very little with the average consumer. The priority for your average customer is the benefits you are providing.

The ability to strip away technical details and information concerning the features of a product or service is crucial to the delivery of effective marketing campaigns. It is crucial that you let your potential customers know how your product can enhance their life or improve their business.

5. Networking

Perhaps the most powerful marketing weapon of all is ‘word of mouth’. By striking up professional relationships, and friendships where appropriate, you can build a level of trust and loyalty among your client base that just isn’t possible through the written word. The ability to influence others and foster a spirit of mutual trust is crucial to successful networking.

6. Data analysis skills

Extrapolating a mountain of data into concise, logical trends and useful information can be tough. By using the statistics and huge amounts of raw data that are now available in the digital age, your company can hone its marketing strategies, and make them more cost-effective than ever.

If you feel that your organisation lacks these vital marketing skills, search the Jivjav online marketplace for professional training courses today. There are thousands of courses available to book in just minutes. Utilising the Jivjav platform for all your training needs allows you to further your business interests and progress the development of your employees easily and cost effectively.

25/03/2016

Top 5 SEO tools

1) SEO PowerSuite

This software is #1 among the best SEO tools because it offers:

1) All features you need to plan and execute you SEO strategy and check results
2) Low fixed price for unlimited data and almost immediate data checks

3) Unlimited projects, keywords, backlinks, crawled pages, search engines etc.

4) Updates whenever there's a change in SEO techniques to help you adapt to change quickly

2) HubSpot

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot's marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

3) AWR cloud

AWR cloud Less time monitoring. More time optimizing.

Reliable web based rank tracking

AWR Cloud is the first web-based rank tracker capable to deliver localized rankings with pinpoint accuracy. And not because we say so, but because our system is backed by geolocation proxies from Trusted Proxies.

On demand or scheduled ranking updates

Unlike other rank trackers, AWR Cloud allows you to optimize your use of resources and the costs to get rankings. You can easily gather your rankings automatically and enjoy uninterrupted results, or get fresh data on-demand according to your own business needs.

4) Raven tools

This software is among the best choices because it's still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just adashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).

This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.

5) Ahrefs

Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won't find anywhere else.

19/02/2016

17/02/2016

TOP 6 Email Marketing Tool For Bloggers – You Can’t Ignore Them in 2016

One of the best marketing tools that you can use and have complete control is via Email marketing. I know many bloggers who are still limited to free Feedburner, but my recommendation is to get a paid Email marketing tool (If you are serious about your blog), because when you have a double-opt-in email list, you own your readers. Where as on the social media platform or search engine, you don’t own your readers.

1)Aweber

Aweber is one of the most popular Email marketing tools on the web. With over of hundreds of ready-to-use Email marketing templates, building your subscriber list has never been this easy. Some of the features that Aweber provides include Responsive Email templates, advanced HTML and auto-responders functionality.

2)Mailchimp

Mailchimp is one of the most widely used Email marketing tool to get your content delivered directly to your subscriber list. With even support for creating and building an Email list, this free tool has got you covered on all fronts when it comes to Email Marketing.
Gain more new subscribers to your blog and increase your list by making use of MailChimp’s services.

3)Marketo

Marketo is an innovative engagement marketing tool. Reduce the turnaround time for your marketing campaigns with easy setting up of Email marketing campaigns and the landing pages to increase your subscriber list.
With marketing automation and real-time personalization, Marketo is the complete tool for all your marketing necessities.

4)Campaign Monitor

Campaign Monitor makes it easy for anyone to gets started instantly with Email marketing and create, send and optimize Email marketing campaigns. Its reports provide a detailed breakdown of the demographics of your subscribers based on browser, location and so forth.
With easy A/B campaign tests set up, and the integration with ‘Canvas’ helped them create a beautiful, responsive and drag-and-drop facility for your templates.

5)Litmus

Litmus is a great tool to preview all your Email marketing efforts. This tool allows testing and tracking of your Emails across different users based on different browsers and locations. Litmus provides Email previews, analytics and spam testing for all your Email marketing campaigns.

6)GetResponse

GetResponse is another top-notch alternative to Aweber with its beautiful and custom-made Email marketing templates.
Create attractive newsletters to increase your subscriber list with over 1000 iStock images for your Email marketing campaigns.