14/04/2016

Top 5 Reasons for Building a Career in Digital Marketing in 2016

Banner 31


This 5 Reasons for Building a Career in Digital Marketing 


I still remember the excitement about IT/Software in late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to respectable position within few years.
That’s exactly the phase Digital Marketing industry is undergoing today. The Wave associated with Digital Marketing industry is so strong today that it’s undoubtedly the best time to be part of this fast growing industry.  Being part of this industry since last 14 years, I believe these are some of the top reasons to build a rewarding career in Digital Marketing industry in 2016:
1. Digital Marketing to offer 1.5 Lakh Jobs by 2016: According to an Aug’14 article in Times of India, over 1.5 Lakh jobs are expected to be created in Digital Marketing space by 2016. While this number would include various kinds of Digital Marketing job profiles including technical & analytics, the demand for skilled professionals in Digital Marketing is always going to exceed the available talent pool.
digital marketing jobs at naukri.com
While a large number of brands and agencies don’t advertise for jobs related to Digital Marketing, there are over 2000 jobs for Digital Marketing on Naukri.com. Interestingly, ‘Social Media Marketing’ alone has over 1700 jobs associated with it. I thought of comparing it with other popular industries and noticed 642 jobs for ‘big data’.

2. A Digital Marketing professional earns between Rs 15,000 and Rs 250,000: Given the increasing gap between demand and supply of Digital Marketing professionals, a Digital Marketer commands a much higher average salary compared to other industries. A graduate with no work experience can expect a monthly salary of Rs 15,000 and a Head of Digital Marketing in a large brand or agency can earn Rs 2.5 Lacs per month.
Here’s a rough range of Salary associated with titles earned by Digital Marketing professionals based on their education qualification and professional background. This doesn’t take into consideration exceptional educational background (e.g. IIT/IIM) or professional experience. Professionals working in high growth startups or digital marketing platform companies (e.g. LinkedIn, Facebook, Twitter, Google) earn over Rs 1 Crore annual salary at senior position.
                                          Salary-Range-Digital-Marketing

3. India will cross 500 M Internet Users Mark by 2017: With over 3 billion Internet users, around 43% of world’s population is online. According to Feb 2016 report by Google, India will have over 500 Million Internet users by 2017 and 80% of these users (i.e. 400M+) will go online thorugh a Mobile Phone. India took over 10 years to move from 10M to 100M Internet users. It took 3 years to grow from 100M to 200M and just 1 year to grow from 200M to 300M. Facebook alone has over 110 Million users in India. With over 220 million active smartphone users in 2015, India has already surpassed US to become 2nd largest smartphone marketing. Moreover, number of smartphone owners has already overtaken desktop/laptop users in India in 2015
                                              Source: IMRB

4. Online Ad Spend in India to cross Billion Dollars in 2016: According to a Jan 2016 report by GroupM, digital advertising spend in India will account for 12.7% of all advertising, up from 9.9% in 2015. Overall advertisement spend will grow to Rs 57,486 crores in 2016 and digital advertisement will grow to over Rs 7300 crores, i.e. over a billion $.
                                              digital advertising spend in India

5. Indian E-commerce Industry to cross $38B Mark in 2016: According to a study by ASSOCHAM, the e-commerce industry in India is likely to be worth USD 38 billion by 2016, a 67% growth over the USD 23 billion revenues for 2015. Also, Morgan Stanley revised their estimate of Indian ecommerce Industry from $102 billion to $119 billion. According to Morgan Stanley research report, the GMV (Gross Merchandise Value) of the country’s top three ecommerce companies (i.e. Amazon, Flipkart and Snapdeal) exceeded that of the top 10 offline retailers in 2015.
Ecommerce industry size in India